Malibu is the drink of summer time, but what about the rest of the year? We rebranded Malibu by creating its own world with a turbo positive, summer sundrenched, pop culture flavoured mindset all year round. And there, they have one golden rule: Do Whatever Tastes Good.
The Drum - Ad of the Day
Presented in Fox News (+15 US broadcasts)
Directed by Dave Meyers
Photography by Louise Carrasco
🍹 Posters 🤳🏻
✨ Gifs ✨
🐴 Insta Stickers🍍
🍸 Malibu Cocktail Recipes 🍹
🎥 Behind the scenes 🎞
✨ Turning our drawings into life ✏️
Mathematic - VFX BREAKDOWN
Press
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Campaign Live UK Malibu embraces the summer mindset with a global brand refresh
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Campaign Live US Malibu "Welcome to Malibu" by Wieden & Kennedy London
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The Drum Malibu: Welcome To Malibu by Wieden+Kennedy London
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The Drum Upbeat Malibu ad takes brand ‘beyond the confines of sun loungers and coconut cups’
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AdWeek Malibu Is Ready for Summer With New Canned Cocktail Flavours and Remix of 'Call Me Maybe'
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Shanken News Daily Malibu Unveils New Campaign, Fresh Cocktail Extensions
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Shots Malibu serves up a colourful commercial cocktail
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Food & Beverage Reporter Malibu Launches New Global Brand Positioning with ‘Do Whatever Tastes Good’
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AdPulp In Mythical Malibu, You Can “Do Whatever Tastes Good”
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Marketing Dive Malibu calls for eternal summer with new campaign
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The Spirits Business Malibu campaign builds on ‘stellar growth’
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Design Boom Malibu wants everyone to have a year-round summer mindset with its psychedelic campaign
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Cocktails Distilled Do Whatever Taste Good With Malibu
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Just Drinks Pernod Ricard launches non-seasonal drive for Malibu
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Food For Thought New RTD Summer Flavours from Malibu Rum
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Creative Review Malibu launches trippy new ad campaign
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More About Advertising Malibu picks Wieden+Kennedy for ‘global brand refresh’